Pacífico came to us to design the first run of staff uniforms for their Madrid locations — a single system meant to work across every centre. We anchored it in the Cibeles, Madrid's landmark fountain, set beside the Pacífico wordmark, and gave each location its own assigned colour. The crew reads as one brand from the street, while every centre keeps a signature of its own.
A second design leans into the reason people show up in the first place: "best hangover cure," translated across a handful of languages. Less identity, more inside joke — merch that knows exactly what it is.
