When Stranger Things came back, PepsiCo's snack brands showed up in full force — and we directed the whole campaign. Doritos, Cheetos and Doritos Bits: one Stranger Things universe, three packaging systems, and a single launch spot tying it all together.
Each brand got its own hook pulled straight from Hawkins, while a shared art direction kept the campaign coherent across shelf, screen and social. Below: the launch film, and each of the three executions.
